Module 1: Search Engine Optimisation (SEO)
Crawling, indexing, keyword research, on-page optimization, content strategy, and search ranking monitoring.
Module 2: Social Media Marketing (SMM)
Facebook and Instagram campaigns, organic growth, engagement planning, and audience targeting.
Module 3: Google Ads & Paid Advertising (PPC)
Search, Display, Shopping, and Video ads. Bidding models, Quality Score, negative keywords, and budget optimization.
Module 4: Google Analytics 4 (GA4) & Lead Funnels
Traffic measurement, user journey tracking, conversion rate optimization, and high-converting lead generation engines.
Module 5: Content, Email & SMS Marketing
Building trust through useful content, automated email nurturing, and customer relationship management.
Module 1: Design Fundamentals, Colour Theory & Typography
Composition rules, alignment, balance, color psychology, and font pairing.
Module 2: Adobe Photoshop
Image editing, photo manipulation, background compositing, layer masks, and commercial advertising posters.
Module 3: Adobe Illustrator & Vector Logos
Vector graphics, brand identity guidelines, business stationery, icons, and scalable packaging graphics.
Module 4: Adobe InDesign & Editorial Layouts
Brochures, multi-page catalogs, magazines, print-ready bleeds, and CMYK pre-press setups.
Module 5: Practical Portfolio Development
Curate your best design work into a professional Behance and PDF portfolio to present to employers or clients.
