Module 1
Search Engine Optimisation (SEO)
Understand how Google ranks websites. Learn keyword research, on-page SEO, technical audits, and organic search ranking.
Think about the last time you searched for a restaurant, hospital, or a new phone.
You checked Google, scrolled Instagram, or read reviews before deciding. Businesses want to be the ones customers find first. Digital marketers make that happen — and it is a skill you can master at Iberrix Academy.
Digital marketing is much more than posting on Instagram or running advertisements. It involves different activities that work together to help businesses get noticed, build trust and connect with potential customers.
Module 1
Understand how Google ranks websites. Learn keyword research, on-page SEO, technical audits, and organic search ranking.
Module 2
Learn Instagram and Facebook business marketing: content scheduling, audience targeting, reels, and community building.
Module 3
Reach customers who are already searching. Explore Search, Display, Shopping, YouTube Video, and Performance Max ads.
Module 4
Understand auction dynamics, bidding strategies, ad quality scores, budget control, and cost-per-click.
Module 5
Learn lead nurturing sequences, WhatsApp campaigns, and promotional newsletters that keep customers engaged.
Module 6
Build landing pages, lead magnets, and retargeting funnels that turn visitors into customer enquiries.
Module 7
Write copy that grabs attention and sparks action: ad headlines, video scripts, blog content, and brand messaging.
Module 8
Track visitor behaviour, set up conversion events, build dashboards in Looker Studio, and understand marketing ROI.
Module 9
Bring your skills together in a practical project that connects what you learn with how businesses run campaigns.
Anyone can memorize digital marketing terms. What really matters is understanding how these skills are used by businesses and how different marketing activities work together in real commercial campaigns.
Iberrix Academy is an educational initiative by Iberr Technologies, a digital marketing and technology company established in 2017. The company works across SEO, social media marketing, paid advertising, and website development. This connection gives our learners direct exposure to active business campaigns.
Understand how digital marketing services are used to improve online visibility, connect with customers, and promote businesses.
SEO, social media, paid advertising, and content marketing are not isolated activities. Explore how these areas support one another in a comprehensive strategy.
Digital marketing is not just about clicks and likes. Learn why businesses focus on website traffic, customer engagement, inquiries, and conversions.
Learn from a company that works with businesses on digital marketing.
You don't need a marketing degree or previous industry experience to start learning. If you are interested in how businesses grow online, you can begin by understanding the basics and developing your knowledge step by step.
Looking to develop professional skills alongside your academic education to stand out during placements.
Interested in exploring high-growth opportunities in digital marketing and online advertising across Kerala & Gulf.
Want to develop verified skills relevant to SEO, social media management, and digital marketing specialist roles.
Interested in offering digital marketing services to remote clients on Upwork, Fiverr, and LinkedIn.
Want to understand how online marketing can help your business reach more local customers and drive leads.
Thinking about moving into the digital industry and exploring an exciting new career direction with good pay.
Get in touch with Iberrix Academy, Perinthalmanna, to learn more about our upcoming batches and fee structure.